{"id":243423,"date":"2026-03-21T09:40:33","date_gmt":"2026-03-21T12:40:33","guid":{"rendered":"https:\/\/grupovansur.com\/?page_id=243423"},"modified":"2026-03-21T09:44:30","modified_gmt":"2026-03-21T12:44:30","slug":"arte-unico-fernet-branca","status":"publish","type":"page","link":"https:\/\/grupovansur.com\/en\/proyectos\/arte-unico-fernet-branca\/","title":{"rendered":"17\u00b0 Edici\u00f3n de Arte \u00danico | Fernet Branca"},"content":{"rendered":"\n[et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb75px||||false|false\u00bb custom_padding=\u00bb||||false|false\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_row column_structure=\u00bb2_3,1_3″ use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb2″ make_equal=\u00bbon\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.27.5″ _module_preset=\u00bbdefault\u00bb width=\u00bb95%\u00bb 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Arte \u00danico<\/h1>\n17\u00b0 Edici\u00f3n de Arte \u00danico[\/et_pb_text][et_pb_text admin_label=\u00bb\u00daltimos proyectos\u00bb _builder_version=\u00bb4.27.5″ text_font=\u00bbMontserrat||||||||\u00bb text_text_color=\u00bbgcid-c389bf42-7860-4a0d-bc00-f1d622e25685″ text_line_height=\u00bb1.4em\u00bb header_font=\u00bbMonument Extended Regular|300|||||||\u00bb header_line_height=\u00bb1.2em\u00bb header_2_font_size=\u00bb16px\u00bb header_3_font=\u00bbMontserrat|||on|||||\u00bb header_3_font_size=\u00bb10px\u00bb header_3_letter_spacing=\u00bb1px\u00bb header_3_line_height=\u00bb1.4em\u00bb header_4_font=\u00bbMontserrat|||on|||||\u00bb header_4_font_size=\u00bb10px\u00bb header_4_letter_spacing=\u00bb1px\u00bb header_4_line_height=\u00bb1.4em\u00bb hover_enabled=\u00bb0″ header_font_size_tablet=\u00bb\u00bb header_font_size_phone=\u00bb30px\u00bb header_font_size_last_edited=\u00bbon|phone\u00bb custom_css_free_form=\u00bb.tag2 {|| line-height: 3em;||}\u00bb global_colors_info=\u00bb{%22gcid-c389bf42-7860-4a0d-bc00-f1d622e25685%22:%91%22text_text_color%22,%22text_text_color%22,%22text_text_color%22,%22text_text_color%22%93}\u00bb theme_builder_area=\u00bbpost_content\u00bb sticky_enabled=\u00bb0″]

Ubicaci\u00f3n<\/h2>\nCosta Rica 4451, Tortuguitas, Provincia de Buenos Aires, Argentina\n \n

Sector<\/h2>\nBebidas

Audiencia<\/h2>\n

B2C<\/mark><\/h3>\n \n

Servicios<\/h2>\n

Administraci\u00f3n web<\/mark> Anal\u00edtica Web\/Big data<\/mark> Aplicaci\u00f3n Web<\/mark> Ciber seguridad<\/mark>Consultoria Cloud<\/mark> Creaci\u00f3n de Sitios Web<\/mark> Desarrollo de Software<\/mark> SEO<\/mark>Usabilidad (UX\/UI)<\/mark><\/h3>\n \n

Fecha<\/h2>\nsep 2024 – oct 2024[\/et_pb_text][et_pb_button button_url=\u00bbhttps:\/\/arteunico.com.ar\/\u00bb url_new_window=\u00bbon\u00bb button_text=\u00bbIr al sitio web\u00bb button_alignment=\u00bbcenter\u00bb disabled_on=\u00bbon|on|off\u00bb admin_label=\u00bbQuiero una asesor\u00eda gratuita\u00bb _builder_version=\u00bb4.27.5″ custom_button=\u00bbon\u00bb button_text_size=\u00bb13px\u00bb button_text_color=\u00bb#262626″ button_bg_color=\u00bbRGBA(255,255,255,0)\u00bb button_border_width=\u00bb1px\u00bb button_border_color=\u00bb#ffc127″ button_border_radius=\u00bb100px\u00bb button_letter_spacing=\u00bb1px\u00bb button_use_icon=\u00bboff\u00bb custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb15px|30px|15px|30px|true|true\u00bb hover_enabled=\u00bb0″ custom_css_main_element=\u00bbwidth: 100%;\u00bb box_shadow_style=\u00bbpreset5″ box_shadow_vertical=\u00bb0px\u00bb box_shadow_spread=\u00bb5px\u00bb box_shadow_color=\u00bbrgba(0,0,0,0.02)\u00bb global_colors_info=\u00bb{%22gcid-20917a99-e29b-4378-92ee-494801b875c4%22:%91%22button_bg_color__hover%22%93}\u00bb button_bg_color__hover_enabled=\u00bbon|desktop\u00bb button_bg_color__hover=\u00bb#ffc127″ button_bg_enable_color__hover=\u00bbon\u00bb button_border_color__hover_enabled=\u00bbon|desktop\u00bb button_border_color__hover=\u00bb#ffc127″ button_text_color__hover_enabled=\u00bbon|hover\u00bb button_text_color__hover=\u00bb#262626″ box_shadow_spread__hover_enabled=\u00bbon|hover\u00bb box_shadow_spread__hover=\u00bb0px\u00bb theme_builder_area=\u00bbpost_content\u00bb sticky_enabled=\u00bb0″][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_row make_equal=\u00bbon\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb disabled_on=\u00bboff|off|off\u00bb _builder_version=\u00bb4.27.5″ _module_preset=\u00bbdefault\u00bb width=\u00bb45%\u00bb width_tablet=\u00bb90%\u00bb width_phone=\u00bb90%\u00bb width_last_edited=\u00bbon|phone\u00bb max_width_tablet=\u00bb90%\u00bb max_width_phone=\u00bb90%\u00bb max_width_last_edited=\u00bbon|desktop\u00bb module_alignment=\u00bbcenter\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb0px|10px||10px|false|true\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.23.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_text quote_border_color=\u00bb#ffc127″ _builder_version=\u00bb4.27.5″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbArchivo|300|||||||\u00bb text_font_size=\u00bb18px\u00bb text_line_height=\u00bb1.6em\u00bb link_font=\u00bb||||||||\u00bb link_text_color=\u00bb#262626″ header_font=\u00bbMontserrat|700|||||||\u00bb header_font_size=\u00bb34px\u00bb header_line_height=\u00bb1.2em\u00bb header_2_font=\u00bbMontserrat|700|||||||\u00bb header_2_font_size=\u00bb30px\u00bb header_2_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbMontserrat|700|||||||\u00bb header_3_font_size=\u00bb25px\u00bb header_3_line_height=\u00bb1.2em\u00bb header_4_font=\u00bbMontserrat|700|||||||\u00bb header_4_font_size=\u00bb34px\u00bb header_4_line_height=\u00bb1.2em\u00bb header_5_font=\u00bbMontserrat|700|||||||\u00bb header_5_font_size=\u00bb34px\u00bb header_5_line_height=\u00bb1.2em\u00bb header_6_font=\u00bbMontserrat|||on|||||\u00bb header_6_font_size=\u00bb34px\u00bb header_6_letter_spacing=\u00bb1px\u00bb header_6_line_height=\u00bb1.4em\u00bb hover_enabled=\u00bb0″ header_2_font_size_tablet=\u00bb30px\u00bb header_2_font_size_phone=\u00bb25px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb header_2_line_height_tablet=\u00bb1.2em\u00bb header_2_line_height_phone=\u00bb1.2em\u00bb header_2_line_height_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb header_2_2_line_height_phone=\u00bb1.2em\u00bb header_3_2_line_height_phone=\u00bb1.2em\u00bb header_4_2_line_height_phone=\u00bb1.2em\u00bb header_5_2_line_height_phone=\u00bb1.2em\u00bb header_6_2_line_height_phone=\u00bb1.2em\u00bb header_2_2_line_height_last_edited=\u00bbon|phone\u00bb header_3_2_line_height_last_edited=\u00bbon|phone\u00bb header_4_2_line_height_last_edited=\u00bbon|phone\u00bb header_5_2_line_height_last_edited=\u00bbon|phone\u00bb header_6_2_line_height_last_edited=\u00bbon|phone\u00bb header_2_2_line_height_tablet=\u00bb1.2em\u00bb header_3_2_line_height_tablet=\u00bb1.2em\u00bb header_4_2_line_height_tablet=\u00bb1.2em\u00bb header_5_2_line_height_tablet=\u00bb1.2em\u00bb header_6_2_line_height_tablet=\u00bb1.2em\u00bb theme_builder_area=\u00bbpost_content\u00bb sticky_enabled=\u00bb0″]

Descripci\u00f3n<\/h2>\n

Desarrollamos la plataforma web integral para \u00abArte \u00danico\u00bb, el prestigioso concurso de arte de Fernet Branca. El proyecto abarc\u00f3 desde la web p\u00fablica del concurso hasta una aplicaci\u00f3n web especializada para la carga y gesti\u00f3n de miles de obras de artistas de toda Latinoam\u00e9rica, garantizando una experiencia fluida tanto para los participantes como para el jurado.<\/p>\n

Desaf\u00edo<\/h2>\n

El cliente, necesitaba reemplazar su sistema anterior, el cual colapsaba durante los momentos de mayor tr\u00e1fico, especialmente cerca de las fechas de cierre. Los principales retos eran:<\/p>\n

    \n
  • Estabilidad y Escalabilidad:<\/strong>\u00a0<\/span>Soportar los picos de subida de obras sin ca\u00eddas del sistema, gestionando un alto volumen de tr\u00e1fico y datos simult\u00e1neamente.<\/li>\n
  • Gesti\u00f3n de Datos:<\/strong>\u00a0<\/span>Administrar eficientemente miles de obras en diversos formatos (gr\u00e1ficas, digitales y video) enviadas por artistas de m\u00faltiples pa\u00edses.<\/li>\n
  • Experiencia del Jurado:<\/strong>\u00a0<\/span>Agilizar y optimizar el proceso de calificaci\u00f3n de las obras para que el jurado pudiera trabajar de manera m\u00e1s r\u00e1pida y efectiva.<\/li>\n
  • Integridad del Concurso:<\/strong>\u00a0<\/span>Implementar un sistema de filtrado para reconocer y descartar spam o participaciones no v\u00e1lidas.<\/li>\n<\/ul>\n

    Soluci\u00f3n<\/h2>\n

    Realizamos un redesarrollo completo de la plataforma, enfoc\u00e1ndonos en la robustez y la eficiencia.<\/p>\n

      \n
    • Infraestructura Robusta:<\/strong>\u00a0<\/span>Se dise\u00f1\u00f3 y despleg\u00f3 una arquitectura escalable sobre AWS y Vercel, espec\u00edficamente preparada para soportar picos de alta demanda y garantizar la disponibilidad constante del servicio.<\/li>\n
    • Plataforma Centralizada:<\/strong>\u00a0<\/span>Creamos una web principal con geolocalizaci\u00f3n para adaptar los t\u00e9rminos, condiciones y premios a cada pa\u00eds participante. A su vez, desarrollamos una web app a medida que simplific\u00f3 el proceso de carga de obras para los artistas y la posterior calificaci\u00f3n para el jurado.<\/li>\n
    • Optimizaci\u00f3n del Proceso de Jurado:<\/strong>\u00a0<\/span>La nueva interfaz para el jurado mejor\u00f3 dr\u00e1sticamente la velocidad de evaluaci\u00f3n, permiti\u00e9ndoles visualizar y calificar las obras de forma intuitiva y sin demoras.<\/li>\n
    • Filtro de Spam:<\/strong>\u00a0<\/span>Integramos un sistema de reconocimiento y filtrado autom\u00e1tico de spam para asegurar que solo las obras v\u00e1lidas fueran consideradas en el concurso.<\/li>\n<\/ul>\n

      Impacto<\/h2>\n

      El proyecto fue un \u00e9xito rotundo, con resultados que no solo solucionaron los problemas t\u00e9cnicos sino que impulsaron el crecimiento del concurso a niveles r\u00e9cord.<\/p>\n

        \n
      • Crecimiento Exponencial:<\/strong>\u00a0<\/span>La nueva plataforma fue clave para alcanzar un aumento en la participaci\u00f3n del 25% en 2023 y un hist\u00f3rico 42% en 2024 con respecto a a\u00f1os anteriores.<\/li>\n
      • Fiabilidad Total:<\/strong>\u00a0<\/span>Garantizamos un 100% de uptime durante todo el evento, eliminando por completo las ca\u00eddas y problemas de rendimiento que afectaban a ediciones pasadas.<\/li>\n
      • Eficiencia Mejorada:<\/strong>\u00a0<\/span>El proceso de calificaci\u00f3n del jurado se volvi\u00f3 significativamente m\u00e1s r\u00e1pido y fluido, optimizando los tiempos operativos del concurso.<\/li>\n<\/ul>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ custom_padding_last_edited=\u00bboff|phone\u00bb module_id=\u00bbcontacto\u00bb _builder_version=\u00bb4.23.1″ _module_preset=\u00bbdefault\u00bb background_enable_color=\u00bboff\u00bb use_background_color_gradient=\u00bbon\u00bb background_color_gradient_direction=\u00bb45deg\u00bb background_color_gradient_stops=\u00bbrgba(255,255,255,0) 0%|#ffffff 60%\u00bb background_image=\u00bbhttps:\/\/grupovansur.com\/wp-content\/uploads\/2023\/12\/Mapa-GV-01.svg\u00bb background_size=\u00bbcontain\u00bb background_position=\u00bbtop_center\u00bb background_blend=\u00bbscreen\u00bb custom_padding_tablet=\u00bb200px||200px||true|false\u00bb global_module=\u00bb243407″ global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_row column_structure=\u00bb1_2,1_2″ make_equal=\u00bbon\u00bb _builder_version=\u00bb4.23.1″ _module_preset=\u00bbdefault\u00bb width_tablet=\u00bb\u00bb width_phone=\u00bb90%\u00bb width_last_edited=\u00bbon|phone\u00bb max_width=\u00bb1280px\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.23.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_text _builder_version=\u00bb4.27.5″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbMonument Extended Regular||||||||\u00bb text_text_color=\u00bbgcid-b498170c-af0c-48d5-aae1-d533fa43cbc9″ text_font_size=\u00bb40px\u00bb text_line_height=\u00bb1.2em\u00bb header_2_font=\u00bbMonument Extended Regular|300|||||||\u00bb header_2_font_size=\u00bb40px\u00bb header_2_line_height=\u00bb1.2em\u00bb custom_margin=\u00bb||10px||false|false\u00bb custom_padding=\u00bb||||false|false\u00bb text_font_size_tablet=\u00bb40px\u00bb text_font_size_phone=\u00bb28px\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb header_2_font_size_tablet=\u00bb40px\u00bb header_2_font_size_phone=\u00bb28px\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{%22gcid-b498170c-af0c-48d5-aae1-d533fa43cbc9%22:%91%22text_text_color%22%93}\u00bb theme_builder_area=\u00bbpost_content\u00bb]Hablemos[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.5″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat||||||||\u00bb text_text_color=\u00bbgcid-c389bf42-7860-4a0d-bc00-f1d622e25685″ text_font_size=\u00bb16px\u00bb text_line_height=\u00bb1.4em\u00bb header_2_font=\u00bbMonument Extended Regular|300|||||||\u00bb header_2_font_size=\u00bb40px\u00bb header_2_line_height=\u00bb1.2em\u00bb header_2_font_size_tablet=\u00bb40px\u00bb header_2_font_size_phone=\u00bb28px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{%22gcid-c389bf42-7860-4a0d-bc00-f1d622e25685%22:%91%22text_text_color%22%93}\u00bb theme_builder_area=\u00bbpost_content\u00bb]

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