{"id":243523,"date":"2026-06-04T11:03:07","date_gmt":"2026-06-04T14:03:07","guid":{"rendered":"https:\/\/grupovansur.com\/?page_id=243523"},"modified":"2026-06-07T10:56:10","modified_gmt":"2026-06-07T13:56:10","slug":"mccain","status":"publish","type":"page","link":"https:\/\/grupovansur.com\/en\/proyectos\/mccain\/","title":{"rendered":"McCain"},"content":{"rendered":"

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McCain<\/h1>\n

Redise\u00f1amos el sitio web de McCain Argentina adaptando su identidad de marca global al mercado local. El proyecto incluy\u00f3 un CMS autogestionable en WordPress y un blog de recetas din\u00e1mico para el equipo de marketing local.[\/et_pb_text][et_pb_text admin_label=\u00bb\u00daltimos proyectos\u00bb _builder_version=\u00bb4.27.6″ text_font=\u00bbMontserrat||||||||\u00bb text_text_color=\u00bbgcid-c389bf42-7860-4a0d-bc00-f1d622e25685″ text_line_height=\u00bb1.4em\u00bb header_font=\u00bbMonument Extended Regular|300|||||||\u00bb header_line_height=\u00bb1.2em\u00bb header_2_font_size=\u00bb16px\u00bb header_3_font=\u00bbMontserrat|||on|||||\u00bb header_3_font_size=\u00bb10px\u00bb header_3_letter_spacing=\u00bb1px\u00bb header_3_line_height=\u00bb1.4em\u00bb header_4_font=\u00bbMontserrat|||on|||||\u00bb header_4_font_size=\u00bb10px\u00bb header_4_letter_spacing=\u00bb1px\u00bb header_4_line_height=\u00bb1.4em\u00bb header_font_size_tablet=\u00bb\u00bb header_font_size_phone=\u00bb30px\u00bb header_font_size_last_edited=\u00bbon|phone\u00bb custom_css_free_form=\u00bb.tag2 {|| line-height: 3em;||}\u00bb global_colors_info=\u00bb{%22gcid-c389bf42-7860-4a0d-bc00-f1d622e25685%22:%91%22text_text_color%22,%22text_text_color%22,%22text_text_color%22,%22text_text_color%22%93}\u00bb]<\/p>\n

Ubicaci\u00f3n<\/p>\n

Colectora Panamericana 1804, B1607 Villa Adelina, Provincia de Buenos Aires, Argentina<\/p>\n

Sector<\/p>\n

Gastronom\u00eda<\/p>\n

Audiencia<\/p>\n

B2C<\/mark>
\nB2B<\/mark><\/p>\n

Servicios<\/p>\n

Desarrollo WordPress<\/mark>
\nCMS a Medida<\/mark>
\nBlog de Recetas<\/mark>
\nUX\/UI<\/mark>
\nSEO<\/mark>
\nCiberseguridad<\/mark><\/p>\n

Fecha<\/p>\n

may 2023 – en curso[\/et_pb_text][et_pb_button button_url=\u00bbhttps:\/\/mccain.com.ar\/\u00bb url_new_window=\u00bbon\u00bb button_text=\u00bbIr al sitio web\u00bb button_alignment=\u00bbcenter\u00bb disabled_on=\u00bbon|on|off\u00bb admin_label=\u00bbQuiero una asesor\u00eda gratuita\u00bb _builder_version=\u00bb4.27.5″ custom_button=\u00bbon\u00bb button_text_size=\u00bb13px\u00bb button_text_color=\u00bb#262626″ button_bg_color=\u00bbRGBA(255,255,255,0)\u00bb button_border_width=\u00bb1px\u00bb button_border_color=\u00bb#ffc127″ button_border_radius=\u00bb100px\u00bb button_letter_spacing=\u00bb1px\u00bb button_use_icon=\u00bboff\u00bb custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb15px|30px|15px|30px|true|true\u00bb custom_css_main_element=\u00bbwidth: 100%;\u00bb box_shadow_style=\u00bbpreset5″ box_shadow_vertical=\u00bb0px\u00bb box_shadow_spread=\u00bb5px\u00bb box_shadow_color=\u00bbrgba(0,0,0,0.02)\u00bb global_colors_info=\u00bb{%22gcid-20917a99-e29b-4378-92ee-494801b875c4%22:%91%22button_bg_color__hover%22%93}\u00bb button_bg_color__hover_enabled=\u00bbon|desktop\u00bb button_bg_color__hover=\u00bb#ffc127″ button_bg_enable_color__hover=\u00bbon\u00bb button_border_color__hover_enabled=\u00bbon|desktop\u00bb button_border_color__hover=\u00bb#ffc127″ button_text_color__hover_enabled=\u00bbon|hover\u00bb button_text_color__hover=\u00bb#262626″ box_shadow_spread__hover_enabled=\u00bbon|hover\u00bb box_shadow_spread__hover=\u00bb0px\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row make_equal=\u00bbon\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb disabled_on=\u00bboff|off|off\u00bb _builder_version=\u00bb4.27.5″ _module_preset=\u00bbdefault\u00bb width=\u00bb45%\u00bb width_tablet=\u00bb90%\u00bb width_phone=\u00bb90%\u00bb width_last_edited=\u00bbon|phone\u00bb max_width_tablet=\u00bb90%\u00bb max_width_phone=\u00bb90%\u00bb max_width_last_edited=\u00bbon|desktop\u00bb module_alignment=\u00bbcenter\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb0px|10px||10px|false|true\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.23.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text quote_border_color=\u00bb#ffc127″ _builder_version=\u00bb4.27.6″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbArchivo|300|||||||\u00bb text_font_size=\u00bb18px\u00bb text_line_height=\u00bb1.6em\u00bb link_font=\u00bb||||||||\u00bb link_text_color=\u00bb#262626″ header_font=\u00bbMontserrat|700|||||||\u00bb header_font_size=\u00bb34px\u00bb header_line_height=\u00bb1.2em\u00bb header_2_font=\u00bbMontserrat|700|||||||\u00bb header_2_font_size=\u00bb30px\u00bb header_2_line_height=\u00bb1.4em\u00bb header_3_font=\u00bbMontserrat|700|||||||\u00bb header_3_font_size=\u00bb25px\u00bb header_3_line_height=\u00bb1.2em\u00bb header_4_font=\u00bbMontserrat|700|||||||\u00bb header_4_font_size=\u00bb34px\u00bb header_4_line_height=\u00bb1.2em\u00bb header_5_font=\u00bbMontserrat|700|||||||\u00bb header_5_font_size=\u00bb34px\u00bb header_5_line_height=\u00bb1.2em\u00bb header_6_font=\u00bbMontserrat|||on|||||\u00bb header_6_font_size=\u00bb34px\u00bb header_6_letter_spacing=\u00bb1px\u00bb header_6_line_height=\u00bb1.4em\u00bb header_2_font_size_tablet=\u00bb30px\u00bb header_2_font_size_phone=\u00bb25px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb header_2_line_height_tablet=\u00bb1.2em\u00bb header_2_line_height_phone=\u00bb1.2em\u00bb header_2_line_height_last_edited=\u00bboff|tablet\u00bb global_colors_info=\u00bb{}\u00bb header_2_2_line_height_phone=\u00bb1.2em\u00bb header_3_2_line_height_phone=\u00bb1.2em\u00bb header_4_2_line_height_phone=\u00bb1.2em\u00bb header_5_2_line_height_phone=\u00bb1.2em\u00bb header_6_2_line_height_phone=\u00bb1.2em\u00bb header_2_2_line_height_last_edited=\u00bbon|phone\u00bb header_3_2_line_height_last_edited=\u00bbon|phone\u00bb header_4_2_line_height_last_edited=\u00bbon|phone\u00bb header_5_2_line_height_last_edited=\u00bbon|phone\u00bb header_6_2_line_height_last_edited=\u00bbon|phone\u00bb header_2_2_line_height_tablet=\u00bb1.2em\u00bb header_3_2_line_height_tablet=\u00bb1.2em\u00bb header_4_2_line_height_tablet=\u00bb1.2em\u00bb header_5_2_line_height_tablet=\u00bb1.2em\u00bb header_6_2_line_height_tablet=\u00bb1.2em\u00bb]<\/p>\n

Descripci\u00f3n<\/h2>\n
\n

Desarrollamos el nuevo sitio web institucional para McCain Argentina, renovando por completo su presencia digital. El proyecto se centr\u00f3 en alinear la plataforma con la nueva identidad de marca global de la compa\u00f1\u00eda, creando una experiencia de usuario moderna, limpia e intuitiva que refleja la calidad y cercan\u00eda de sus productos.<\/p>\n<\/div>\n

Desaf\u00edo<\/h2>\n
\n

El principal reto que McCain nos present\u00f3 fue la necesidad de modernizar su ecosistema digital para que estuviera en sinton\u00eda con su nuevo y exigente lineamiento de branding internacional. Por nuestro lado, el desaf\u00edo consisti\u00f3 en traducir ese manual de marca global en una plataforma web funcional y atractiva para el mercado argentino. Esto implicaba no solo un redise\u00f1o est\u00e9tico, sino tambi\u00e9n integrar estrat\u00e9gicamente un nuevo blog de recetas para conectar con los consumidores y fortificar la seguridad y la gesti\u00f3n de contenidos para el equipo interno de McCain.<\/p>\n<\/div>\n

Soluci\u00f3n<\/h2>\n
\n

Para afrontar estos desaf\u00edos, implementamos una soluci\u00f3n integral. Dise\u00f1amos y desarrollamos un sitio web a medida con una interfaz de usuario (UI) limpia y una experiencia de usuario (UX) optimizada, aplicando rigurosamente cada elemento del brandbook internacional. Se integr\u00f3 un gestor de contenidos (CMS) robusto e intuitivo, que permite al equipo de McCain administrar toda la plataforma de forma aut\u00f3noma. Como pieza central, creamos un blog de recetas din\u00e1mico y visualmente atractivo. Finalmente, se implementaron protocolos de seguridad avanzados para blindar la web y garantizar una gesti\u00f3n segura y eficiente.<\/p>\n<\/div>\n

Impacto<\/h2>\n
\n

El resultado es un sitio web que no solo moderniza la imagen de McCain Argentina, sino que tambi\u00e9n fortalece su posicionamiento de marca en el entorno digital. La nueva plataforma ha mejorado significativamente la experiencia del usuario, facilitando el acceso a la informaci\u00f3n de productos e inspirando a los consumidores a trav\u00e9s del blog de recetas. A nivel interno, McCain ahora posee una herramienta digital potente, segura y autogestionable, d\u00e1ndoles total control sobre su estrategia de comunicaci\u00f3n online y optimizando sus procesos.<\/p>\n<\/div>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ custom_padding_last_edited=\u00bboff|phone\u00bb module_id=\u00bbcontacto\u00bb _builder_version=\u00bb4.23.1″ _module_preset=\u00bbdefault\u00bb background_enable_color=\u00bboff\u00bb use_background_color_gradient=\u00bbon\u00bb background_color_gradient_direction=\u00bb45deg\u00bb background_color_gradient_stops=\u00bbrgba(255,255,255,0) 0%|#ffffff 60%\u00bb background_image=\u00bbhttps:\/\/grupovansur.com\/wp-content\/uploads\/2023\/12\/Mapa-GV-01.svg\u00bb background_size=\u00bbcontain\u00bb background_position=\u00bbtop_center\u00bb background_blend=\u00bbscreen\u00bb custom_padding_tablet=\u00bb200px||200px||true|false\u00bb global_module=\u00bb243407″ global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_2,1_2″ make_equal=\u00bbon\u00bb _builder_version=\u00bb4.23.1″ _module_preset=\u00bbdefault\u00bb width_tablet=\u00bb\u00bb width_phone=\u00bb90%\u00bb width_last_edited=\u00bbon|phone\u00bb max_width=\u00bb1280px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.23.1″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.5″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbMonument Extended Regular||||||||\u00bb text_text_color=\u00bbgcid-b498170c-af0c-48d5-aae1-d533fa43cbc9″ text_font_size=\u00bb40px\u00bb text_line_height=\u00bb1.2em\u00bb header_2_font=\u00bbMonument Extended Regular|300|||||||\u00bb header_2_font_size=\u00bb40px\u00bb header_2_line_height=\u00bb1.2em\u00bb custom_margin=\u00bb||10px||false|false\u00bb custom_padding=\u00bb||||false|false\u00bb text_font_size_tablet=\u00bb40px\u00bb text_font_size_phone=\u00bb28px\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb header_2_font_size_tablet=\u00bb40px\u00bb header_2_font_size_phone=\u00bb28px\u00bb header_2_font_size_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{%22gcid-b498170c-af0c-48d5-aae1-d533fa43cbc9%22:%91%22text_text_color%22%93}\u00bb]Hablemos[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.5″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat||||||||\u00bb text_text_color=\u00bbgcid-c389bf42-7860-4a0d-bc00-f1d622e25685″ text_font_size=\u00bb16px\u00bb text_line_height=\u00bb1.4em\u00bb header_2_font=\u00bbMonument Extended Regular|300|||||||\u00bb header_2_font_size=\u00bb40px\u00bb header_2_line_height=\u00bb1.2em\u00bb header_2_font_size_tablet=\u00bb40px\u00bb header_2_font_size_phone=\u00bb28px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{%22gcid-c389bf42-7860-4a0d-bc00-f1d622e25685%22:%91%22text_text_color%22%93}\u00bb]<\/p>\n

Cu\u00e9ntanos acerca de tu proyecto<\/p>\n

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Programa una reuni\u00f3n con nuestro departamento comercial<\/p>\n

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Recopilamos todos tus requisitos para estimar mejor tu proyecto<\/p>\n

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Recibir\u00e1s una propuesta con costos y plazos claros<\/p>\n

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