The phone is the operations center of people's lives. It's no surprise: we have an app for everything. We order food, choose books, buy clothes, look for a property, make a medical appointment, watch a movie, share photos, schedule tasks, learn a cooking recipe… we even edit a photo to see how we'll look when we're old!
The 80% of the time we spend in front of our mobile phone, we use it for applications. It is understandable that brands want to be downloaded to interact with their customers and build a solid and lasting relationship with them.
However, the dream of having one's own application is not always viable due to its high cost and the time each development demands.
The good news is that now it is possible to have an accessible application at a cost up to 5 times lower than that of a native application, which puts entrepreneurs and business owners who want to generate dialogue and loyalty with their audiences back in the race.
We are able to offer a downloadable application from Google Play (Android) and App Store (iOS) with which it is possible to interact in a similar way to a website: you can view notes if it's a blog, shop in an online store, place an order from a catalog, and other options that adjust to the needs of each project.
This development is much more economical than that of a native application, that is, those that were created for a specific system, since we start from a WordPress, just like when we design a website.
In other words, we can say that we “canned a WordPress” and made it downloadable.
With this solution, it is also possible to schedule push notifications that reach the person who downloaded the application even if they are not using it. This is a tool highly valued by marketing managers as it allows configuring alerts, communicating promotions, announcing news, and keeping the dialogue channel active with users.
This innovation in mobile application development is applicable to ventures or commercial projects that have a certain degree of standardization, since it responds to the most frequent needs. Those who need specific developments, related to the nature of the activity and the specific actions they expect the user to perform, should resort to native development.
Since 2008 -the year app stores were launched- until now, the number of applications has not stopped growing and the forecast -in this case- is not uncertain. Certainly, the possibility of making them accessible turns these developments into a tempting option for marketing and customer loyalty. Ideal for brands looking to grow digitally.
