In the digital business market, many might think that good ideas invariably translate into good commercial results. In other words, that innovation guarantees the immediate success of a product or service.
However, there are ample business experiences that -even being attractive and novel- fail to last over time.
That's why it's legitimate to ask what is needed today to launch a successful digital business?
The recent alliance between Grupo Vansur and Vadiun comes to answer this question. Both companies joined forces to create Hit Ocean, a digital business incubator that offers technological development, digital marketing, and strategic consulting.
Precisely “because we believe that a good business needs much more than a good idea, we launched this incubator that will allow us to offer effective strategies to entrepreneurs and business owners who want to venture into the digital market”, said Agustín Nastasia, CEO and founder of Grupo Vansur and co-founder of Hit Ocean.
This alliance allows both companies to accompany their clients throughout the entire process: from the development of a system or a mobile application, to the creation of a website, the implementation of funnels or sales funnels, and the launch of digital marketing campaigns to attract clients and position the business.
Hit Ocean has a team of engineers specialized in software development, graphic designers trained in user experience, and business experts, who provide strategic advice on the sustainability of the project.
“We are interested in positioning Hit Ocean as an incubator. It's not just about designing campaigns or applications, but about accompanying startups and companies in their growth under a proven method”, explained Federico Hombre, CEO of Vadiun and co-founder of this new company.
Based in Miami and Buenos Aires, Hit Ocean has the endorsement of 421 satisfied clients, inherited from the companies that compose it, which translates into 1.4 million people who use their digital products.
For Joaquin Mazoud, also a partner at Vadiun and co-founder of Hit Ocean, “it is a great challenge to be able to confront our clients” ideas with solutions that are attractive, viable, and truly effective for users”.
This is the great challenge of digital products: once the surprise generated by every novelty is overcome, to be able to remain in users' perception as useful and essential tools.
Something that Hit Ocean proposes from conception: transforming ideas into feasible digital products and businesses.
