Description

We carried out the comprehensive digital transformation of the web platform of the MALBA. The project consisted of the custom design and development of a new WordPress website, focused on creating an immersive user experience, optimizing performance, and consolidating over a decade of digital content into a modern, secure, and scalable architecture.

Challenge

The MALBA, as a cutting-edge cultural institution, faced the challenge of aligning its digital presence with its prestige. Its previous web platform presented significant challenges:

• Client Challenge: They needed a site that was not just an information repository, but the pillar of their new total digitalization strategy. They sought to reduce the high volume of repetitive customer service inquiries and offer a fluid mobile experience that reflected the quality of their exhibitions.
• Our Challenge as a Provider: We faced the enormous technical complexity of migrating over 10 years of content and events without data loss. The main challenge was to develop a highly customized solution on WordPress that supported a visually striking and sophisticated design, without sacrificing loading speed or usability, and ensuring robust security for a high-profile institution.

Solution

We approached the project with a multidisciplinary strategy focused on the user and the museum's objectives:

• Custom Development and Cutting-Edge Design: We built a WordPress theme from scratch, allowing complete creative freedom to implement a clean, modern design aligned with MALBA's visual identity. The interface was designed with a mobile-first approach to guarantee a flawless experience on every device.
• Information Architecture and UX: We performed a metrics analysis to identify user navigation patterns. Based on data, we restructured the site's architecture, simplifying access to key information (schedules, tickets, exhibitions) and drastically reducing friction points that generated inquiries.
• Migration and Optimization: We executed a meticulous and secure content migration plan. Technically, we optimized site performance, improving loading times through asset optimization, and fortified server and platform security to protect the museum's integrity.
• E-commerce Integration: We developed a seamless integration with the online store and physical points of sale, creating a cohesive digital ecosystem that accompanies visitors from planning their visit to purchasing a souvenir.

Impact

The new website has become a central strategic tool for the MALBA, generating a measurable and qualitative impact on its operation and reach:

• Digital Experience Transformation: The platform now offers an immersive and coherent experience that functions as a digital extension of the museum, aligned with its global digitalization project.
• Operational Efficiency: The improvement in usability and clarity of information has led to a significant reduction in the volume of inquiries to the customer service team, allowing them to focus on higher-value tasks.
• Ecosystem Unification: The project consolidated digital visits, ticket purchases, and the online store into a single user experience, strengthening the museum's commercial strategy.
• Leadership Positioning: The new website not only serves an informative function but also positions MALBA at the forefront of cultural institutions in the digital realm, both nationally and internationally.