“To have an Internet presence”
This is the internal thought that governs the actions of marketing in the vast majority of SMEs, entrepreneurs, and independent professionals. Large companies, for their part - which undertook this activity some time ago - have the challenge of constantly updating themselves.
There are many ways to be on the Internet: Facebook, Instagram, YouTube, Twitch, blogs (yes, they are still used) and other niche networks. But without a doubt, the foundational tool, the one with which the first big firm step is taken, is the website.
We say a firm step because it is the only one that is your own. With social networks, there is the enormous risk of building a huge empire on foreign land. What happens if you are hacked? What to do when you want to run a campaign and it's not approved? What happens if trends change and audiences migrate to a new tool?
But let's go step by step.
You already know that to grow in your activity you absolutely must have a website. And you are not wrong: the Internet not only grants credibility to your business; above all things, it places it at the center stage.
You would be surprised to know the digital activity that takes place worldwide in just one minute.
The website AllAcces made an estimate. In 60 seconds (the time it takes you to read a page of a book and for your heart to beat between 60 and 100 times*) Instagram users will publish 695,000 stories, 69 million messages will be sent via WhatsApp and Facebook Messenger, and 500 hours of content will be uploaded to YouTube.
*Side note: if you're addicted to searching, don't deprive yourself of googling “things that will happen in the next 60 seconds.”.
Returning to the topic, there is no room for doubt. The vast majority of your target audience, at this moment, is looking at a screen.
Source: https://es.statista.com/grafico/17539/datos-creados-online-en-un-minuto/
1. So, let's get to work! 2. What do you need to give the project the green light?
3. 5 reasons to understand the importance of having a website
4. 1- Online presence
5. All those who have a physical store will understand how important it is to find a 6. good location. 7. . Choosing whether the store is on a corner or in the middle of the block, if it is near an avenue, and countless details that can mean the success or failure of a business. Not being on the internet is equivalent to having the worst location, one that ensures a very low flow of public.
8. That's why, having an 9. attractive website, 10. , with a 11. simple and intuitive navigation, 12. where it is very clear what 13. services o 14. products 15. are offered, is as important as having the best store in the best location.
16. 2- 24-hour service
17. Your business will be open 18. 24 hours, los 20. 365 days 21. a year. Users can have access to your products and/or services at any time. It is important to 22. respond 23. to all requirements that may arise to maintain good feedback with customers and give an image of an active business.
24. 3- Validation
25. We have already discussed this point in a 26. previous post. We just want to clarify that a website can be a space for customers to give their opinion about products or services, generating a network of recommenders that genuinely amplify and promote your business.
4- SEO Positioning
Here we refer to the positioning of your page in different search engines. To achieve visibility, your content has to be relevant, useful, and shared by others. This -among other things- makes search engines notice your site and place it in the first results, obtaining good organic positioning. In this case, organic is equivalent to saying free, since without a paid campaign, SEO ensures that your page appears among the first results of a search.
5- Digital marketing campaigns
A website is much more than a tool to have an Internet presence. It can be the center of your digital strategy. We know that social networks -depending on the nature of the business- are often widely used for campaigns. But beware! We must not forget that the only truly owned space remains the website. Social networks are owned by an “other” who regulates our activity with criteria that are often not clear.
That's why we say that a website gives you the possibility to maintain direct and controlled contact with your customers or potential buyers. Without intermediaries, with secure strategies, capable of being sustained over time.
Finally, the nature of your activity is what will define which type of website is most suitable to boost your business.
Puede ser recomendable una institutional page, one online store that enables the purchase option or simply a product catalog. Another option is the development of a landing page, a tool created with the aim of converting visitors into leads or sales prospects. It generally has a simpler design, with basic information about the offer and something fundamental, a form and contact details to achieve conversion.
It is important that an agency or web designer knows how to advise you with the right approach, analyzing the development objectives to respond with a comprehensive and scalable solution.
In this way, the traditional website, which functioned as a space for locating and describing services, was transformed into a piece of a much larger gear in which an endless number of communication, prospecting, and marketing problems can be resolved.
Do you already have a website? Do you want to bring it to life and turn it into a true business acceleration tool?
